Privacy Policy

Your Privacy Rights

Last Revised: October 2, 2017

Thank you for visiting the Privacy Policy of Taylor Made Golf Company, Inc. ("TaylorMade"). TaylorMade values your privacy, and wants you to feel comfortable and secure using any of our websites, including: taylormadegolf.com, adamsgolf.com, ashworthgolf.com, tmagdirect.com, tmag.biz, all other TaylorMade websites, and any TaylorMade mobile or other applications or apps (the "TaylorMade Websites"). This Privacy Policy describes our policy with regard to online privacy and explains how you can opt out of certain uses and disclosures of your personal information.  As a courtesy, this Privacy Policy also provides a number of useful links to third party information regarding privacy protection. However, TaylorMade does not assume any responsibility for the accuracy and/or completeness of such third party information.

Your Acceptance

By visiting, using, and/or registering on any of the TaylorMade Websites, you signify your agreement to the terms and conditions of this Privacy Policy. If you do not so agree, you should not use the TaylorMade Websites. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you, and your continued use of any TaylorMade Websites constitutes your consent to the amended Privacy Policy.

TaylorMade Websites

This Privacy Policy applies only to the TaylorMade Websites. Links within these sites could direct you to third party websites that are not owned or controlled by TaylorMade. TaylorMade has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, TaylorMade will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the TaylorMade Websites, and to read the privacy policy of each website that you visit.

TaylorMade affiliates may have their own privacy policy governing websites other than the above TaylorMade Websites.

What Type of Personal Information Do We Collect and Use?

Whenever you register a TaylorMade product, send us an email, purchase products from a TaylorMade Website, register on one of the TaylorMade Websites, enter a contest, sweepstakes, or other promotion, subscribe to one of our newsletters, or otherwise transmit information via any of the TaylorMade Websites, TaylorMade may obtain and collect personally identifiable information (expressed herein generally as "personal information") such as your name, email address, payment information (i.e. credit card number/expiration date), and/or mailing address, subject to your ability to "opt-out" of our future use or disclosure of such information as detailed in this Privacy Policy.

Personal Information Maintenance & Opt-Out

If you wish to opt-out of our use and/or disclosure of your personal information, other than to process any purchase orders and communicate with you about your account, you will generally have the option to do so when you first submit your personal information via the TaylorMade Websites. Simply indicate your desire to opt-out by checking or un-checking the appropriate box. If you wish to amend or delete any personal information you have previously provided without opting out, please send us a message at privacy@tmag.com. We will endeavor to provide a simple way to review, correct, update or remove personal information you have given us. If you wish to stop receiving a TaylorMade newsletter that you have previously subscribed for or any other marketing communications, please follow the "unsubscribe" instructions contained at the bottom of each newsletter or email.

How Do We Use Personal Information?

TaylorMade will only disclose your email address to select third party retailers when the email is collected via a TaylorMade mobile fitting application at participating fitting locations, to TaylorMade subsidiary and affiliated companies, as otherwise disclosed in this Privacy Policy, or with your express permission.

TaylorMade may use personal information in the following ways:

  • to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders
  • to perform any services requested by you
  • to compile and/or distribute aggregate information about our website users and aggregate usage patterns
  • to provide our own website designers with useful information for developing new features and services that meet your needs
  • to tailor your experience on our websites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests
  • as part of an online employment application to evaluate your qualifications only
  • to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves.  For example, we will disclose information in response to subpoenas, investigative requests, and reasonable discovery requests.

If you have not "opted-out" of our use and disclosure of your personal information, TaylorMade may also use personal information for all marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. TaylorMade may appoint third party agents in connection with such marketing and survey efforts. TaylorMade may disclose personal information to select business partners for use in connection with direct mail marketing efforts, including, without limitation, with select third party retailers when the email is collected via a TaylorMade mobile fitting application at participating fitting locations and with TaylorMade subsidiary companies.

TaylorMade may share your personal information and other data with businesses controlling, controlled by, or under common control with TaylorMade.  If TaylorMade is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, TaylorMade may disclose or transfer your personal information and other data in connection with such transaction.  You will have the opportunity to opt out of any such transfer if, in TaylorMade’s discretion, it will result in the handling of your personal information in a way that differs materially from this Privacy Policy. 

From time to time TaylorMade might establish a business relationship with other persons or entities whom it believes are trustworthy and whom it has asked to confirm that their privacy policies are consistent with TaylorMade’s.  These are known as TaylorMade’s “Select Partners.”  In such cases TaylorMade might rent, exchange, share and/or cross-reference information, including personal information about you, that will enable such persons or entities to contact you regarding products and services that may be of interest to you.  You may opt-out of data sharing with Select Partners as described in the “Personal Information Maintenance & Opt-Out” Section above.

If you have "opted-out", TaylorMade will use or disclose your personal information only as stated above, or: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with TaylorMade, (3) if we believe you will harm the property or rights of TaylorMade or those of TaylorMade's other customers, (4) under exigent circumstances to protect the physical safety of TaylorMade, its employees, users or the general public, or (5) to validate credit card numbers for charging for fee services.

Aggregate Information

TaylorMade may share aggregate statistical information with business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, or that Y number of men and Z number of women filled out registration forms.

Unsolicited Emails Received by You

TaylorMade does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to privacy@tmag.com.

TaylorMade Text Message Programs

TaylorMade offers various text message programs from time to time.  If you have consented to receive text messages from TaylorMade, you can opt-out of receiving future text messages at any time.  Please see the terms and conditions applicable to your specific text message program to learn more, including how to opt-out of receiving future text messages.  Message & Data Rates May Apply.  For customer service, please contact us at 1.866.530.TMAG (8624) between 6 AM and 5 PM, Monday thru Friday.

Chat Rooms and Forums

The TaylorMade Websites may now or in the future include chat rooms, forums, message boards, and/or news groups. Any information that is disclosed in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TaylorMade cannot safeguard the privacy of personal information that is disclosed online in this manner.

Our Cookies

Your browser software includes a feature called "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the TaylorMade Websites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the TaylorMade Websites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

  • keep count of return visits to the TaylorMade Websites
  • accumulate and report anonymous, aggregate, statistical information on website usage
  • deliver content and advertising specific to your interests or past viewing history

You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.

IP Addresses

TaylorMade does not store or record the Internet Protocol ("IP") addresses of visitors to the TaylorMade Websites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides Personal Information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Providers ("ISP") typically assigns a random IP addresses at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We cannot determine your identity solely based upon your IP address. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.

Web Beacons

The TaylorMade Websites and certain emails sent to opt-in consumers contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Web beacons are small in order not to use valuable space on the computer screen that is better used to display helpful content. In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the TaylorMade Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.

Advertising and Online Tracking

We may also use the web beacon and cookies to monitor your online behavior and interests on the TaylorMade Websites and communications from TaylorMade to tailor advertisements and other communications shown and sent to you for goods and services. With both cookies and web beacons, the information stored by the web beacon or cookie does not contain your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the TaylorMade Websites enable you to opt out of this type of advertising. For more information about third party cookies and web beacons, including information about how to opt out of these technologies, click here or click here. We also provide you with additional tools to opt out of marketing from us or certain transfers of your information. Please see the “Personal Information Maintenance & Opt-Out” section of this Privacy Policy for more information.

Computer Profiles

TaylorMade may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. If you do not register on one of the TaylorMade Websites, none of this information is personally identifiable.

Security

The TaylorMade Websites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.

  • We use Secure Socket Layer ("SSL") connections with 128-bit encryption for certain transactions and confidential data. When you use a secure browser, all information you submit comes to us over the Internet in an encrypted form. Every secure page uses a digital certificate issued by a third-party certification authority. A "site certificate" sits on all secure pages. To view this certificate, click on the image of the closed lock or the solid key on the bottom bar of your browser window.
  • We monitor system and application activity logs to identify any unusual activity from authorized and/or unauthorized individuals accessing our systems and/or making changes to stored information. We regularly perform preventative system maintenance and monitoring to ensure the security of our data systems.
  • We maintain our servers in locked facilities with secure access. Backup tapes are retrieved daily and stored by an independent company in a secure, off-site location.

The TaylorMade Websites do not require you to set up a user ID and password unless you subscribe for some of our special services or create a purchasing account with us. We recommend you do not divulge your password to anyone. TaylorMade will never ask you for your password in an unsolicited telephone call or email.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse and any risk of security violations to us by emailing privacy@tmag.com.

Children's Online Privacy Protection

TaylorMade does not knowingly collect contact or personal information from children under 13.  The TaylorMade Websites are not intended to solicit information of any kind from children under 13.  If we become aware that we have inadvertently received personal information from a child under the age of 13, we will delete such information from our records.  If you want to notify us of our receipt of information by children under 13, please do so by emailing us at privacy@tmag.com.

California users under the age of 18 may request the removal of their content or information publicly posted on the TaylorMade Websites by e-mailing us at privacy@tmag.com.  Please note that most of the user content that appears on the TaylorMade Websites is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.

Notice to California Residents/Your California Privacy Rights

California residents are entitled once a year to request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes during the immediately prior calendar year.  As set forth in this Privacy Policy, we comply with this law by offering our visitors the ability to tell us not to share their personally identifiable information with third parties for their direct marketing purposes.  To make such a request, consistently exercise your opt-out choice whenever you provide personally identifiable information to us or send us an email at privacy@tmag.com.  You must use the website address for this website as the subject line, and include your full name, e-mail address, and postal address in your message.

European Union and Swiss Residents

If you choose to provide TaylorMade with your information, you consent to the transfer and storage of that information on our servers located in the United States.

Any questions or concerns regarding the use or disclosure of your information should be directed to TaylorMade by calling us at 760-918-6000 or sending us an email at privacy@tmag.com. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of your information in accordance with this Privacy Policy.

Contact Information

If you have any questions concerning this Privacy Policy, you may contact the TaylorMade Legal Department:

TaylorMade Golf Company
Attn: Legal Department
5545 Fermi Court
Carlsbad, CA 92008-7324
USA
Phone: +1 760-918-6000
Fax: +1 760-918-6008

Email: privacy@tmag.com